AEG returned to the KBB show for the first time in six years at the NEC. Our brief was to produce a stand that would walk prospective retailers through the private world of AEG, showcasing key sales features, speed of installation and their new installer app (for iOS and Android devices). Our concept was to avoid a stark black box by using large, open metal frameworks, steel mesh panels and varied textures, which allowed plenty of scope for softening features, lampshades and planting.
